Active Pilot

SEO and Digital Marketing Take Flight. 

About

Learning to fly is difficult. Selling flight lessons online is even more difficult. When WebUpgrade was approached by Active Pilot in the midst of the 2020 pandemic, we knew this was a client we could help. They offered an extremely high level of service and professionalism, but that was not being properly displayed through online channels. 

Active Pilot - Learn to fly with our proven pilot teaching process.
Flight simulators to learn how to fly

Strategy

The first thing we did was renovate their entire website and digital presence. Trustworthiness is one of the most important elements a flight school needs to display, so we needed a website that displayed that. We mirrored their professionalism and commitment to quality service using beautiful web design and photography and videography. 

Next, we ran a highly targeted PPC campaign to get in front of those with the intent of actually buying flight lessons. For small businesses like these, it is critical to not just bring in leads, but bring in the right leads. 

Impact

The results spoke for themselves, and changed the Active Pilot business forever. Now, students would say things like “I knew I could trust you guys based on your website”. More leads are finding Active Pilot everyday, and with a website that easily converts those leads, new business is not a problem anymore. 

Category

Flight Training

deliverables

Branding, Website, Pay Per Click

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