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research & strategy

Research & Strategy

At WebUpgrade, we understand how important research and strategy are to a successful website. If you require website research and strategy for your medical practice, we are here to provide services that drive results. With the help of our experienced team, you’ll benefit from a comprehensive strategy that informs your website’s design and development. As a result, you’ll equip your medical practice with a high-performing website that attracts more patients.

Custom-Tailored Strategies

When it comes to a business website, there isn’t a one-size-fits-all solution. If you want your practice to stand out and appeal to prospective patients, you need a website that speaks to your business. This is why we work to provide custom solutions based on our clients’ individual needs. Our marketing professionals learn everything about your business, business goals, your customers, and their expectations. They can then determine specifically how your website fits into these aspects. This differentiates your website from competitors and can help boost brand recognition for your practice.

The results of the audit will highlight SEO issues. The next step is to create a plan tailored to your needs. We’ll use your medical specialty, business goals, patient personas, and audit results to create a detailed plan for achieving your goals moving forward. That’s how we’ll bridge the gap between where your site’s SEO is now and where it needs to be.

Analysis of the Competitive Landscape

One of the best ways to thrive in your industry is to find out both what your competitors are doing right and what they’re not addressing. Based on what competitors are doing to effectively appeal to audiences, we can adapt these strategies for your business. At the same time, we can identify gaps in the market that competing practices aren’t filling. For example, there may be specific pain points that your patients experience that competitors aren’t touching on in their content. Calls-to-action may not be as well-designed as they should be, either. Meanwhile, unappealing wireframes and graphics may turn people away. Audiences may also have certain questions that competitors aren’t answering on their website, which you can address on service pages, blog posts, or FAQ sections.

Knowing what your competitors are and aren’t doing can go a long way in helping your strategy drive results. Having a good understanding of their approach can ultimately help you perfect yours.

You have a vision

we have a way to get you there!

Foundation That Establishes the Roadmap for Your Website

With ample knowledge of your business, customers, and competitors, we’ll have a solid foundation for moving forward. As a result, you won’t have to worry about working with marketing teams that don’t understand your business’s specific needs. This can then help hyper-target every aspect of your campaigns to drive the best possible results, meeting your business goals. We can begin by understanding the details of your business specifically, followed by conducting a competitive analysis that helps us adapt their successful strategies to yours. We’ll also learn what your audience is looking for from businesses like yours, which informs the content and design elements that appear throughout your website.

Due to our dedication to the thorough analysis of our clients from the very start of our discussions with them, we can develop a website that’s designed to attract not only more visitors but more patients. In turn, you’ll benefit from higher ROI as your website speaks to your brand and audience.

If you would like to get started with website research and strategy today, start your project when you reach out to us today. We’ll enable you to thrive with reliable website research and strategy services behind your next project.